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Gaydar.co.uk rejects Office for National Statistics calculation of Gay, Lesbian and Bi population. Gaydar.co.uk – UK Population 2.2 Million
24/09/2010 13:24:48

Gaydar.co.uk, the world’s busiest gay dating website with over 6 million members worldwide and a UK population of 2.2 million registered profiles, rejects the recently published Integrated Household Survey (IHS) conducted by the Office for National Statistics (ONS).

According to the survey of 450,000 UK adults the ONS has calculated that the gay, lesbian and bisexual population in the UK stands at 1.5% or 480,000 gay men and 240,000 lesbian women. The ONS has said that the IHS is the largest national survey of social data in the UK after the census. The census has yet to include a question regarding sexual orientation.

Gaydar rejects the ONS’s figure based on the total number of registered Gaydar.co.uk and GaydarGirls.com profiles. 2,185,072 gay men and lesbians are currently registered in the UK equating to 6.7% of the UK population and more in line with the Treasury’s own figures that 6% of the working population is gay or lesbian. This equates to 1.8 million (30 million working population) or a total population of gay and lesbians at 3.6 million (60 million UK population).

More recently, multi award-winning digital radio station GaydarRadio announced its best listening figures to date, with a monthly reach of 750,375 listeners. GaydarRadio’s audience figures are endorsed by RAJAR Ltd and produced and audited by Ipsos MORI who surveyed Gaydar.co.uk and GaydarGirls.com members.

Trevor Martin, managing director at Gaydar said; “The Office for National Statistics figures don’t add up. With 2.2 million Gaydar profiles in the UK either there are a lot of straight guys playing away from girlfriends or every single gay and lesbian in the country tunes into GaydarRadio - or the ONS have got it terribly wrong.”

Ends.

Simon Johnson - Product Manager
simon.johnson@qsoft.co.uk
+44 (0)208 744 1287

About QSoft Consulting Ltd – Gaydar
In the UK, the Gaydar brands account for 35 per cent of gay and lesbian traffic on the internet (source: June 2010 Hitwise an Experian Company). GaydarRadio has more than half a million listeners a month (source: RAJAR/ABCE) and 6 million people belong to the Gaydar personals websites in more than 140 countries and territories. Gaydar.co.uk is listed as a Coolbrand by the Superbrands panel. The Gaydar stable of products also includes award-winning GaydarRadio, GaydarGirls.com, GaydarNation.com and the flagship London entertainment venues Profile and Lo-Profile on Wardour Street, W1.

About GaydarRadio
GaydarRadio is a high energy dance based station with a 90 per cent male audience. It is available nationally on Sky Channel 0158, globally online at www.gaydarradio.com and also on digital radio in London and the Sussex coast. GaydarRadio’s audience is predominantly young and upmarket ABC1s aged 18 to 34. GaydarRadio was crowned Digital Terrestrial Station of the Year at the 2007 Sony Awards, Commercial Radio Digital Station of the Year at the Arqiva Commercial Radio Awards 2007 and Best Radio Station at the BT Digital Music Awards 2006.


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